Legal Research

"Vote Clients "Off the Island" To Make Room for New Ones"

This post was written by Michelle Golden: " I had made a post to my AccountingWEB blog a few months ago entitled, "Why Do We Need to Market When We Can Barely Staff the Work We Have?"  

Admittedly, capacity isn't as big a problem now as it was just a year or two or three ago. But client quality and profitability are ongoing issues. Here's the whole post:

Why do you need to market? Perhaps you don't.

Marketing to increase business volume so you can work harder doesn't sound appealing if you're already at capacity. However, even if you don't want more work, you may still want to increase your firm's health and improve morale. Beefing up the marketing function can help you do these things.

One way to tell if marketing will benefit your firm is to ask yourself these questions..."

Continue reading this interesting post and reach the active link by clicking on the author's name.

Source: Golden Practices, 2 June 2010, reproduced with permission of the author.

Full post as published by Stark County Law Library Blawg on June 14, 2010 (boomark / email).