Legal Research

"Reality Becoming More Augmented Daily"

This post was written by John Jantsch:  "One of the projections many folks had for this year was the growth of mobile applications that could use browsers, cameras, GPS and compass built into the current generation of phones to layer data on the view from a phone's camera. The so-called  augmented reality this produces is something that is amazing to witness and will become standard fare soon.

College campuses are using it to make it easier for students to find classes, Commuters are using subway apps to find the nearest station Disney World has an app for the park, Yelp! provides reviews of businesses as you point your phone down the street, museums are giving guided tours with apps, and the YouTube app allows you to find videos people have made about places you are visiting.

These applications will grow and eventually spill over into the small business arena as every day utilities..."

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Source: Duct Tape Marketing, 19 May 2010. © 2003-2010 Small Business Marketing Blog from Duct Tape Marketing, reproduced with permission of the author.

Full post as published by Stark County Law Library Blawg on May 20, 2010 (boomark / email).