Legal Marketing & PR

Link Building for Law Firm Web Sites

By peteboyd

As you may know, link relationships are the core of Google’s algorithm.  The more times your pages are  referenced on the web from other sites, then generally the higher you will rank.

We are often asked how do we go about increasing links to clients web sites.  Here is a quick list for starters, although by no means an exhaustive list.

• Paid Directories
  • Yahoo Directory
  • Business.com
  • HR.org
  • Findlaw.com
  • Lawyers.com
  • Martindale.com
  • …and about 20 others that we have found are worthwhile.
• Legal Directories
  • Avvo.com
  • Justia.com
  • …and other free directories
• Press Release web sites
  • PRWeb.com charges, but there are about 5 other PR sites worth your time for free syndication of content.
• Local Directories
• Free Directories
• Businesses
  • Other Law Firms
  • Partners
  • Vendors
  • Clients
• Blogs
• Article Web Sites
  • JDSupra
  • Legal Article Sites
  • General Article Sites with Legal Categories
• Profile Links
  • Findlaw
  • Martindale
  • Lawyers.com
  • Avvo
  • Justia
  • HG.org
• Social Media Links
  • LinkedIn
  • Facebook
  • Twitter
  • Yelp
• CSS Design Galleries / Design Portals
  • A lot listed here – http://www.thecssgallerylist.com/
• Finally, the best type of links are simply free.  Provide the best topical content in your area and be a reference point for your clients.  You will find people will link naturally to your site, if you provide the best resources.

Finally, if you need some help starting, check out where your top competitors are linked from.  Make a chart and get the same links as them.  It may take some time, but worth the effort.

Full post as published by PaperStreet Web Design: SpeakOut on May 18, 2010 (boomark / email).