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: Stark County Law Library Blawg"Broadcast Your Expertise to Build Your Reputation"
The article written by Janet Ellen Raasch: "Here are tips for "pitching," "catching" and "self-broadcasting" to spread the word about your know-how to the market.
"Hey, you're that lawyer! The lawyer from the TV news about that case last night! The lawyer who was interviewed on public radio regarding that issue last week! The one on the podcast about pending industry regulation that I downloaded and listened to last month! You're obviously the expert. Let's talk."
Under national and state bar ethics rules, lawyers usually cannot call themselves experts in a given subject area. But they can use broadcast media to position themselves as experts in the eyes of consumers of legal services...."
Continue reading this interesting article by clicking on the author's name.
Source: Law Practice Today, April 2010.
Full post as published by Stark County Law Library Blawg on May 14, 2010 (boomark / email).
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