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: GamePolitics.com

EA's Online Pass Targets Used Game Buyers

By james_fudge

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EA Sports may have to change its "It's In the Game" slogan to the more appropriate "It's in the Game (if you bought it new)." While some publishers and game developers continue to talk about how to deal with the used games market popularized by retailers like GameStop, publisher Electronic Arts is firing the first shot with EA Sports Online Pass. The company announced this week a new system that - it hopes - will compel consumers to buy its sports games new. But this new scheme doesn't target retailers like GameStop - it puts a bull's-eye on consumers.

EA Sports Online Pass will be a part of all future EA SPORTS simulation games on the PS3 and Xbox 360 beginning in June with Tiger Woods PGA TOUR 11. Each new game will come with an additional code for online play that will give you access to various online modes, content and more - but here's the catch for consumers who buy the game used: you will have to pay $10 to access all the online games modes and additional content by buying a new code in-game, through Xbox Live or PlayStation Network. Read More

Full post as published by GamePolitics.com on May 11, 2010 (boomark / email).