International Law

Share and share alike

Bloomberg looks at unusual online business model that gives a whole new meaning to "reality TV":

If you want to watch Nick having sex with a prostitute, he's happy to let you.

The 36-year-old bank-security technician drove eight hours from his home in Metz, France, to Big Sister, a Prague brothel where customers peruse a touch-screen menu of blondes, brunettes and redheads available for free. The catch is clients have to let their exploits be filmed and posted on the Internet.

``Sex is no taboo,'' Nick says, though he asked that his last name not be used. ``You have to free your mind.''

Big Sister is marrying 21st-century technology with the world's oldest profession to profit from the public's appetite for ever-more graphic reality TV. Since 2005, more than 15,000 men have taken up the offer of free sex in return for 15 minutes, or less, of fame, according to the brothel. Big Sister is now expanding into the U.S. with a local version of its Web site.

Visitors to the virtual brothel pay 29.95 euros ($43.88) for a one-month subscription to a smorgasbord of sex listed by position, preference and number of people. Big Sister also produces cable TV shows that air on Sky Italia and the U.K.'s Television X, as well as DVDs such as ``Sex Hyenas'' and ``Voyeur's Eye.''

``Our goal is to attract as many people as possible to catch the first reality sex TV,'' says marketing manager Carl Borowitz, who goes by the name Carlos. ``This is National Geographic for adults. Everyone's curious to watch their neighbor.''

Read more here.

(Hat tip: well, you know who you are ...)

Full post as published by Freedom to Differ on January 15, 2008 (boomark / email).