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Legal Commentary

: Res ipsa loquitur

The Big Deal: William Shatner Earned $600 Million for Priceline Ads

By jonathanturley

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William Shatner is known to warn that you cannot “argue with the Big Deal.” He appears to be right. Due to a decision to take shares rather than money for his ad appearances for Priceline, Shatner has reportedly made $600 million. The secret to Shatner’s success can be found in the Ferengi rules of acquisition, [...]

Full post as published by Res ipsa loquitur on May 06, 2010 (boomark / email).

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