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Legal Commentary

: TalkLeft

AriZona Iced Tea Shows Its New York Papers

By Jeralyn

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I wrote last Tuesday that efforts to boycott AriZona Iced Tea were springing up on Twitter, and that they were misguided because the company is based in New York and has nothing to do with Arizona.

According to today's New York Times, the mainstream media caught it on Wednesday, the same day AriZona Iced Tea issued a statement attesting to its New York Roots.

Last year, AriZona Iced Tea participated in a tea sampling event in Arizona on May 5, to celebrate Cinco de Mayo. Sounds like their principles are in the right place.

Good thing for them they had people reading Twitter. Considering they are a privately held company, if this hadn't been caught in the bud, they could have faced some damage. Re-tweets would have spread the word to boycott like wildfire.

Bottom Line: Boycott Arizona but not AriZona.


Full post as published by TalkLeft on May 02, 2010 (boomark / email).

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