Legal Research

"Turning Your Bio into a Magnet for Business"

This post was written by Larry Bodine: "Smart lawyers turn their bios into a marketing magnet that generates leads, as opposed to a mere resume or a CV, which recites only your education and experience. The trick is to turn a feature of yourself into a benefit to the client. In other words, if you've done a particular activity, you need to answer the question, "So what?" If a client knows you've done something, how does that benefit them?

A "feature" is what something has, like a car with four doors or a new improved formula. A "benefit" is what it does for clients: "This car has four doors to accommodate growing families..."

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Source: Law Marketing Blog, 22 April 2010. © 2010, Larry Bodine Marketing. Reproduced with permission of the author.

Full post as published by Stark County Law Library Blawg on April 28, 2010 (boomark / email).