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Consumer Law

: 43(B)log

$10 million verdict in false advertising case

By Rebecca Tushnet

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Michael Atkins first reported on literal falsity claims involving mounting systems for laptops in emergency vehicles. Defendant's endorser, who had credibility in the industry, said in a marketing video that he'd analyzed and investigated the systems, but in fact he just read a script. The jury found literal falsity on this and another claim about the competing restraint systems and awarded $10 million in damages.

Full post as published by 43(B)log on April 22, 2010 (boomark / email).

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