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Corporate & Securities Law

: AntitrustProf Blog

Targeting in Advertising Markets: Implications for Offline vs. Online Media

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Posted by D. Daniel Sokol Dirk Bergemann (Cowles Foundation, Yale University) and Alessandro Bonatti (MIT Sloan School of Management) provide theire thoughts on Targeting in Advertising Markets: Implications for Offline vs. Online Media. ABSTRACT: We develop a model with many...

Full post as published by AntitrustProf Blog on April 19, 2010 (boomark / email).

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