Legal Marketing & PR

"Martindale Connected" Social Network Grows 10X in One Year

By Larry Bodine

Martindale Connected, an online social network for lawyers, has grown from 3,000 lawyers when it was launched one year ago to 30,000 members, including members from more than half of the Fortune 500, lawyers from 98 of the Am Law 100, and 10 Alliance Partners from prominent legal organizations and associations.

To date, almost 700 active groups have formed within the community, where members collaborate and share ideas on a number of legal issues, and 2,500 members have participated in community-hosted webinars.

From my own personal experience I can tell you it's a lively group of people led by energetic community leaders. LinkedIn may be 100 times bigger, but the discussions don't go anywhere.  In contrast, the discussions on the more intimate Connected are 100 times more active.

Among other things, Connected has led me to:

• Have a live video interview using Skype with community leader Mike Mintz, who was 5,000 miles away in Jerusalem.
• Get the opportunity to lead a live online discussion of virtual law firms on Twitter.
• Met the wonderful people in the Virtual Law Firms group, including Richard Granat, Stephanie L. Kimbro, Joseph Walsh, Alan Wernick, whom I knew "IRL" (in real life), Donna Seyle and many others.

Full post as published by Larry Bodine's LawMarketing Blog on March 31, 2010 (boomark / email).