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Legal Marketing & PR

: Speak to Lead

Issue Advocacy: Persuading Others Is Easier If You Define the Issue--Unless You Use the Wrong Definition

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In advocating a position on an issue, you'll be more successful if you are able to define, or frame, the terms of debate. That's why getting out in front of the issue is critical. Better for you to get there...

Full post as published by Speak to Lead on March 07, 2008 (boomark / email).

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