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Legal Marketing & PR

: Real Lawyers : Have Blogs

Focus on engagement, not the title of your law blog, for blogging success

By Kevin

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Seattle Media and Technology Attorney Venkat Balasubramani, who's been blogging for almost 4 years, asked on his blog yesterday whether he should scrap his Spam Notes Blog and re-launch another one. I've been blogging here for about 3.5 years. I have enjoyed it tremendously. I started the blog as a way to focus on spam-related legal issues, but over the years, my blogging interest has broadened to include all types of legal issues raised by online communities, UGC, and online businesses in general. This has coincided with the increased attention to legal issues that have arisen out of social networking. It's also coincided with my practice, a chunk of which has focused in this direction. That said, there's always been a tension for me about sticking with the original focus of this blog or broadening it a bit to deal with other legal issues that I regularly read about and have an opinion on (and once in a while, insight into)...continue to full post

Full post as published by Real Lawyers : Have Blogs on March 17, 2010 (boomark / email).

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