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: GamePolitics.comLeft Behind Turns Water into Wine with Chick-fil-A Promotion
By pete_gallagher
Left Behind Games, which recently merged with fellow Christian game publisher Digital Praise, will see its titles now sold in Berean Christian Stores.
The agreement came about as a result of a recent trial marketing program that took place last year, which saw four 'Family Video Game Night' events take place at Chick-fil-A restaurants in California. The events allowed attendees to try out games for free and receive a 20.0 percent off coupon to be used at a neighboring Berean store. The promotions resulted in 30 games per week sold and $2,500 in monthly sales at a single store, prompting the expansion of the promotion to the remaining Berean locations.
Full post as published by GamePolitics.com on March 11, 2010 (boomark / email).
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