Legal Marketing & PR

Coulter, Durham & McMurdo Inducted into LMA Hall of Fame

By Larry Bodine

The LMA today inducted 3 people into its Hall of Fame:

1.       Silvia Coulter of Hildebrandt Baker Robbins in Boston – she is a former CMO of three AmLaw 100 law firms, founder of LSSO. She has a book coming out this fall: Client Relationship Management for Associates, published by the ABA.

2.       Jim Durham, Chief Marketing and Business Development Officer of McGuireWoods in Richmond, VA -- he was a former practicing lawyer, worked for Major League Baseball, former marketing director for Mintz Levin and later Ropes & Gray, was a marketing consultant, author of 3 books.

3.       Kevin McMurdo, CMO at Perkins Coie in Seattle – he was the 7^th president of LMA, a non-practicing lawyer and a former marketing consultant.

An LMA committee reviews hall of fame candidates and looks for people who must be a thought leader in advancing the legal profession, must be a mentors and must have served the LMA on the local or national level.

The LMA is continuing to issue Your Honor awards a few at a time. Here's the latest:

First Place Your Honor Winners

• Advertising (single ad): Bennet Jones – The Pink Ad
• Advertising campaign: McInnes Cooper – signal flag branding campaign.
• Events: Miller & Chevalier – inauguration invitation and website
• Website: Gesmer Updegrove -- www.gesmer.com
• Niche web site: Bingham McCutchen – Bingham Information Gateway
• Online Interactive Marketing Tools: Morris, Manning & Martin – MMM Social Media
• Electronic media: Pillsbury Winthrop /Shaw Pittman – New face of Energy: Insights from the energy revolution

Full post as published by Larry Bodine's LawMarketing Blog on March 11, 2010 (boomark / email).