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Intellectual Property Law

: Trademark Blog

AIRBORNE Descends

By Marty Schwimmer

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airborne.jpg

Airborne Herbal Supplement has annual sales of $300 mil., is apparently not a miracle cold-buster but is "an overpriced, run-of-the-mill vitamin pill that's been cleverly, but deceptively, marketed," according to lead plaintiff in a suit that has resulted in a settlement under which Airborne will pay a $23.3 mil. settlement, including refunds to purchasers of the product. Via AdAge.

Full post as published by Trademark Blog on March 06, 2008 (boomark / email).

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Lawsuits and Settlements

Airborne Settlement
Company agrees to pay consumers $23.3 million class action settlement for false advertising.

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