Legal Research

"Law Firm Staff - An Untapped Marketing Resource"

This post was written by Tom Kane:  "When I was in-house as the first marketing person in the mid-80's, I had no staff to speak of - as in none, except for a great secretary I shared with a lawyer. You can imagine how much of her time I got. I quickly learned to utilize any staff person - librarian, copy room people, paralegals, etc. I could con............err sweet talk into helping me on various projects.

The important lesson I learned is that the staff of law firms are bright and talented. And they can be extremely helpful, if they are given the respect they deserve. In this month's issue of the ABA's Law Practice Today there is an article about managing relationships with your staff by Sheila Blackford, who is the practice management advisor for the Oregon State Bar Professional Liability Fund.

Her "staff relationship checklist" includes:.."

Continue reading this interesting post and reach the active links by clicking on the author's name.

Source: Legal Marketing Blog.com, 16 February 2010, reproduced with permission of the author

Full post as published by Stark County Law Library Blawg on February 17, 2010 (boomark / email).