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BigLaw: Three Law Firm Approaches to Public Relations -- and Why Only One Works

By Marin Feldman

Originally published on February 8, 2010 in our free BigLaw newsletter. Like so many other things in life, it's not the size of your public relations department that matters — it's how you use it. In the past two years, the PR departments of many law firms have been on overdrive, performing layoff damage control, spinning reduced compensation, and attempting to generate some good press in this era of bad news. The way a firm responds to press inquiries is often just as important (and telling) as the response itself. Let's explore three popular law firm approaches to dealing with the media. As you'll see, one is more successful than the other two. The Ostrich If a firm takes the Ostrich approach, it sticks its head in the sand, ignores the request for comment, and hopes the story blows over...continue to full post

Full post as published by TechnoLawyer Blog on February 15, 2010 (boomark / email).