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Intellectual Property Law

: IP Justice

Trent Reznor Puts Fans in Charge with Successful Experimental Business Model

By Robin Gross

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Trent Reznor has rocked the music world once again. The long-time front man for Nine-Inch-Nails is convinced the current music business infrastructure is broken since it requires artists to rely on labels. Reznor is looking for a new model. Last year NIN broke free from its major label and decided to go independent, look to its fans for support, and experiment with new business models made possible by the Internet. So far, I?d say its working for Reznor and NIN. Within 24 hours of releasing the band?s latest album online with a variety of payment options, including free, it sold more than 2,500 of the $300 Limited Edition Ultra-Deluxe Package, earning the ARTISTS $750,000 on the album?s first day available, from that option alone. ...

Full post as published by IP Justice on March 05, 2008 (boomark / email).

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