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CASE STUDY: Trent Reznor and the Future of the Music Industry

By soulxtc

Techdirt's Michael Masnick delivers amazing presentation that the music industry's business model should simply be as NIIN has done - connecting with fans and giving them a reason to buy. The RIAA has been scratching its head for years on how to compete in the digital world where P2P and file-sharing networks and services have forced them to compete against the onslaught of free downloads. NIN has led the way, constantly reinventing how it reaches fans, all the while turning enviable profits for the hard work and creative talent in the process. We've all watched as NIN managed to make its album "Ghosts I-IV" grow into Amazon.com's top-selling album of 2008 despite having not only uploaded volume I to BitTorrent tracker site The Pirate Bay, but also having released the entire album under a Creative Commons license allowing fans to remix and do as they please with it.

Full post as published by ZeroPaid on February 11, 2009 (boomark / email).