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Legal Marketing & PR

: Effective, Ethical Marketing For Attorneys

Lawyers Can Benefit From Direct Response Marketing

By Ben Glass

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As a lawyer, trying to come up with an advertisement that is different than all the other law firms in your area can be challenging. Most lawyer ads say the same thing. Many attorneys, out of frustration and not knowing what else to do, will buy a bigger ad or add color, as an attempt to be different. There is a better way, which is known as direct response marketing.

Direct response marketing is an effective method in attracting prospects. Basically, with this type of lawyer marketing, you capture people's attention with a unique headline in your ad, such as a book title, and make it simple for them to request information. Next, you include tantalizing bullet points in your ad, which will stop their search and get them to read what you have to say. An example of a great bullet point is, "why service provided by some attorneys can be the kiss of death to your case."

Full post as published by Effective, Ethical Marketing For Attorneys on February 10, 2010 (boomark / email).