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What is content strategy?

I am finding myself frustrated with the jargon arising around social media and new technologies. Some of it can be ignored; some must be learned.

Kristina Halvorson defines "content strategy" for us at her blog.

It?s a well-founded plan, fueled by your business objectives and user goals. An achievable plan, created with your current business reality, content assets, and limited resources in mind. A future plan, for what?s going to happen to your content once you send it off into the world. And, most importantly, a profitable plan, where your measures of success ultimately have impact on your organization?s bottom line.

Full post as published by Building Rapport on February 01, 2010 (boomark / email).