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Has the FT Licence Strategy come good?

There have been a lot of reports recently, including a report on the Information World Review Blog of the FT Licence Strategy being a "success"

According to the reports So far"280 organisations have entered into direct customer agreements. The FT has also made separate agreements with 12 news aggregators, which are licensed to provide unlimited access to FT content for organisations with a direct agreement"

Caspar De Bono B2B managing director of the FT is quoted as saying " he was pleased with the takeup of the licences: ?Sales that come as a result of these new licences are equal to what we used to get under the direct model; from a financial point of view the transition is working. One of the reasons we made the change is we felt we weren?t getting fair value for our content.?

Full post as published by The BIALL Blog on May 30, 2008 (boomark / email).