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Intellectual Property Law

: Current Trends in Copyright, Trademark & Entertainment Law

Yo Quiero Domain Name ? Yum! Brands (Taco Bell) v. Nelson Wellness & Therapy Center

By ipandentertainmentlaw

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You may have seen Taco Bell’s New Year weight loss campaign, “Drive Thru Diet.”  I have to admit, I have sampled the menu. Taco Bell acquired www.drivethrudiet.com prior to the campaign launch in 2010, but did not secure www.drivethroughdiet.com, a domain owned by a Georgia weight loss center. Yum! Brands, the parent company of Taco Bell, filed [...]

Full post as published by Current Trends in Copyright, Trademark & Entertainment Law on February 01, 2010 (boomark / email).

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