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Four benefits of blogging for lawyers

By Kevin

Web marketing and communications consultant, Amy Campbell, has a nice post this morning on the benefits of blogging for lawyers. Amy, who specializes in working with law firms and who I have learned a great deal from over the years, highlights four benefits. Reputation enhancement. Blogs are a very effective way for professionals to raise their visibility and position themselves as accessible, helpful experts on a specific topic or niche practice. By writing about and commenting on and linking to other useful information in an area of expertise, a lawyer can help to demonstrate his/her knowledge around that subject and maybe even become a ?thought leader.?Syndication of content. Blogs have an advantage over typical web sites in that blogs have a built-in syndication feed...continue to full post

Full post as published by Real Lawyers : Have Blogs on January 26, 2010 (boomark / email).