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Intellectual Property Law

: The Trade Secrets Vault

Apple turns lawyers loose to keep its big secret

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By: Mike Harvey Apple has turned to its lawyers in an attempt to keep the lid on the company's biggest product launch in three years. Its lawyers have sent a warning letter to a website that offered cash for photos of its touchscreen tablet personal computer before the product is unveiled, probably next week. The tablet will be Apple's biggest new product category since it launched the iPhone in 2007. The company, which has turned secrecy into a marketing phenomenon, has declined to confirm even if its event a week today will reveal the much-anticipated device. To continue reading this interesting article from Times Online, click here.

Full post as published by The Trade Secrets Vault on January 21, 2010 (boomark / email).

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