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Don't delegate social media to the kids at your law firm

By Kevin

Attorney Doug Wood, a member of Reed Smith?s Executive Committee and head of the firm?s Media & Entertainment Industry Group, has a good piece on social media in this month's Corporate Counsel. As the title, 'Get With It ... or Get Burned, suggests, Wood makes the case that companies have no other choice than to engage in social media. Wood makes some sound points advising that corporations, including law firms, join the conversation, monitor the conversation, and influence the conversation taking place in social media. His last point to empower a young social media guru and get out of their way is misguided. Social media present the rare opportunity to appoint someone just a few years out of law school as the point person on the issue. Today's law school graduates have lived in the social media space throughout college and law school...continue to full post

Full post as published by Real Lawyers : Have Blogs on January 19, 2010 (boomark / email).