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Legal Marketing & PR

: Real Lawyers : Have Blogs

Graduating lawyers and young associates need to develop personal brand

By Kevin

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Good read in this morning's New York Times by Alex Williams explaining that a law degree from a top law school is no longer a ticket to riches in large law. Jacqueline Muna Musiitwa, an associate in 2006 at Pillsbury in San Francisco was willing to work mammoth hours "for the prospect of Caribbean vacations, a convertible and a big loft apartment." Those days are over. As the profession lurches through its worst slump in decades, with jobs and bonuses cut and internal pressures to perform rising, associates do not just feel as if they are diving into the deep end, but rather, drowning. Lawyers who entered the field as recently as a few years ago could reasonably expect a life of comfort, security and social esteem. Many are now faced with a different landscape...continue to full post

Full post as published by Real Lawyers : Have Blogs on January 17, 2010 (boomark / email).

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