Personal Injury Law

Tyson settles chicken 'Raised without antibiotics' suit

By Doug Powell

Meatingplace.com is reporting this afternoon that Tyson Foods Inc. has settled a consumer class action suit targeting its chicken "Raised Without Antibiotics" claim.

An agreement filed Tuesday night in U.S. District Court in Baltimore provides that individual consumers will receive as much as $50 apiece, according to a report by the Daily Record in Baltimore. Tyson must shell out $5 million. Less $600,000 for administrative costs, $4.4 million is available to parties who bought certain products between certain dates in 2007 and 2009, the report said.

A hearing to review the settlement is scheduled for Friday. Tyson spokesman Gary Mickelson said in a statement e-mailed to Meatingplace that the company hopes the judge will approve the deal.

"Our Raised Without Antibiotics chicken initiative, which we started in 2007, was suspended in 2008 due to labeling challenges," Mickelson said. "While we believe our company acted appropriately, we also believe it makes sense for us to resolve this legal matter and move on."

The case originated in January 2008 when poultry competitors Perdue Farms and Sanderson Farms sued Tyson alleging its raised-without-antibiotics labeling constituted false advertising. Six months later, Tyson withdrew the labels from its chicken. (See Tyson abandons raised without antibiotics label, Meatingplace, June 3, 2008.) Consumer suits followed.

At issue were ionophores, a chicken feed additive used by all three companies that is classified by the USDA as an antibiotic. Because ionophores have not been shown to pose a significant risk to humans, Tyson wanted to advertise its chicken as being without harmful antibiotics. The USDA approved the longer, qualified phrase for use in marketing materials in December of 2007, but Tyson's competitors sued one month later.

In June 2007, I took Tyson to task for marketing hucksterism instead of microbial food safety.

At a New York press conference back in 2007, Tyson Chief Executive Dick Bond said he believes the conversion to antibiotic-free fresh chicken should "have a positive effect on our earnings," but he offered no projection. 

At the news conference, Tyson showed a commercial from that campaign in which an announcer says serving antibiotic-free chicken should help parents to "feel good about feeding your family."

The move is aimed at eliminating the sub-therapeutic use of antibiotics in Tyson brand chicken. A full-page advertizment in USA Today at the time said,

Chicken raised without antibiotics
No hormones administered
No artificial ingredients

Except Tyson will still use therapeutic antibiotics. And in the small print, it says:

Federal regulations prohibit the use of hormones in chicken.

Stop marketing bullshit. Market microbial food safety. That's the stuff that makes people barf.

Next, go after Chipotle and their bogus claims.
 

Full post as published by BarfBlog on January 13, 2010 (boomark / email).