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Texas Stadium Goes Better with Macaroni and Cheese

In what may be a first of a kind naming opportunity, Kraft Foods has reached an agreement with the City of Irving, Texas to sponsor the implosion of the Texas Stadium.  Kraft will play the city $75,000 and donate $75,000 worth of product to charities of the city's choice in order to name the demolition a "Cheddar Explosion." Given the current state of most cities and states' finances, this naming rights agreement may open up a whole new area of revenue generating assets.  Now, each highway construction project may potentially offer up a demolition naming rights opportunity, especially if it cuts through a prominent hill, forest  or old house. Of course, now that cities are getting into the business, there is no reason to rest with demolitions - why name new state or municipal buildings after old politicians?  Let's start naming them after rich campaign contributors who are willing to pay twice: once to the mayor or governor's campaign to earn the right to be asked to bid on the naming rights, and then again to actually purchase the naming rights.  Looks like a win-win proposition all around.

Full post as published by Sports Biz on January 06, 2010 (boomark / email).