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Meeting others via social media and networking at the heart of client development

By Kevin

As a young lawyer I used to think networking meant going out hustling work. Rather than just enjoying myself at social events or rotary meetings and the like, I felt the pressure of trying to get new clients. It wasn't enough for me to enjoy meeting good people and getting to know them as friends. The funny thing is the more I would have relaxed and enjoyed myself, the more success I would have had in doing client development. The reason being that the best form of client development for lawyers is engaging others so as to learn more about them, their families, and what they do. In return, you'll get the opportunity to do the same. This interaction could be at a Rotary meeting, playing in a softball league, or standing on the sidelines at your kid's soccer game...continue to full post

Full post as published by Real Lawyers : Have Blogs on December 22, 2009 (boomark / email).