Academic

ED DRISCOLL: Is Newsweek a brand that will disappear in 2010? ?Newsweek bet heavily that its targe?

By Glenn Reynolds

ED DRISCOLL: Is Newsweek a brand that will disappear in 2010? “Newsweek bet heavily that its target audience was as homogeneous a group as the writers in its bullpen ? or worse, that they could put one over on those readers by attempting to be the equivalent of the New Republic and the Nation within a more centrist-appearing brand name ? and failed spectacularly.” Hard to see what value they’re providing these days.

Full post as published by Instapundit.com on December 09, 2009 (boomark / email).