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Good for you, Payless!

Last week I attended a conference and one of the break-out sessions was on using social media to promote your business. The presenter talked about the importance of monitoring Internet chatter so that you know what people are saying about you, and then responding in the same forum. She gave an example of a Motrin ad campaign that went way wrong when blogger moms started complaining about it in

Full post as published by Legally Certifiable on October 21, 2009 (boomark / email).