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Intellectual Property Law

: Likelihood of Confusion

In your head

By Ronald D. Coleman, Esq.

Rebecca Tushnet: Trademark dilution is a cause of action for interfering with the uniqueness of a trademark. For example, consumers would probably not think that “Kodak soap” was produced by the makers of Kodak cameras, but its presence in the market would diminish the uniqueness of the original Kodak mark. Trademark owners think dilution is harmful [...]

Full post as published by Likelihood of Confusion on February 27, 2008 (boomark / email).