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Is lawyer blogging recession proof?

By Kevin OKeefe

Asked myself that question yesterday as the number of new LexBlog clients and inquiring law firms continues to take off. All when economic experts are telling us we're already in or heading into a recession. Answer may have come from Rich Brooks at Business Blog Consulting this morning. There is one truism to a recession: market more. Yes, while everyone runs for cover, this is the time for you to ramp up your sales and marketing efforts.  One of the most cost-effective ways businesses can do this is through a blog. And, as every one else scales back on marketing, it makes your life so much easier. Even with falling advertising costs, your blog still costs less.... Lower cost than other forms of marketing. Greater ROI. Getting a step ahead of your competition...continue to full post

Full post as published by Real Lawyers : Have Blogs on February 27, 2008 (boomark / email).