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Legal Marketing & PR

: Real Lawyers : Have Blogs

5 reasons niches are riches for law blogs

By Kevin OKeefe

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Not a lawyer (that's okay guys), but Mark Avey, publisher of a flight simulation blog, has a great post at Problogger covering the benefits of running a niche focused blog. Mark's points with few changes and comments by me: A niche site can bring you a lot of dedicated readers. Though most of your traffic may come from search engines (around 75%). Most of the remainder are return visitors. Mark thinks a near 25% return rate is pretty good. I'm hitting a 24% return rate.Expanding on point 1 a little, once you?ve been around a while (assuming you?ve got your blog SEO optimized), the search engines start to like you. If the search engines are picking you up (my posts get indexed in less an hour), people that are searching for your subject have a pretty good chance of finding your site...continue to full post

Full post as published by Real Lawyers : Have Blogs on February 26, 2008 (boomark / email).

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