Legal Research

Podcasting Growing

eMarketer (Thanks Elyssa) estimates that the total US podcast audience reached 18.5 million in 2007. Furthermore, that audience will increase by 251% to 65 million in 2012. And of those listeners, 25 million will be ?active? users who tune in at least once a week."

?As the US podcasting industry matures it is unquestionably creating a listening audience,? says Paul Verna, eMarketer Senior Analyst and author of the new report, Podcast Audience: Seeking Riches in Niches, ?And along with a larger audience comes increases in advertising spending tied to podcasts.?

Looks like our early experiments in libraries are worth doing as the market size increases.

Stephen

Full post as published by Stephen's Lighthouse on February 05, 2008 (boomark / email).