Legal Marketing & PR

SEO Keyword Research in 3 Minutes: Knowing is Half the Battle . . . GI SEO!

By Peter

Yes, you can do effective SEO keyword research in less than 3 minutes.  You are just three steps away to knowing what to target….and knowing is half the battle.

Knowing is Half the SEO Battle

1.  Keyword Brainstorm

Your first step is to get all possible keywords that describe your site and create a keyword phrase list from those keywords. People search by keyword phrases, not keywords. Personally, I just use Notepad and grab the following from the web site.

• Take your practice areas
  • Employment, Labor, Discrimination, etc.
• Take your geographic locations
  • NJ, New Jersey, etc.
• Take the root terms
  • lawyer, attorney and law firm

Now you have all your possible keywords.  You just need to combine them together.  You can do this manually or with a kick butt tool!

2.  Compile Keyword Phrases

Use a tool to multiply them all together with all possible extensions.  SWEET, you now have a keyword phrase list.  Let’s run the numbers and see what people actually search for from that list.

Generate Keyword Phrase List

2.  Research at Google

Go to Google Keyword Search Tool and simply paste in your generated results.  Enter in Google’s CAPTCHA code to check that you are human and see the results.

Google Results - Oh Yeah!

Conclusion

There you go.  In three minutes you can determine what keyword phrases to target.  Yes, of course this is a BASIC method.  You can also do in-depth research of competitors web sites, use other tools like WordTracker and Keyword Discovery, or setup a PPC to get live data.

But in just 3 minutes you can increase your knowledge and get going on other important things like writing content and link building.

Full post as published by PaperStreet Web Design: SpeakOut on September 25, 2009 (boomark / email).