Legal Marketing & PR

Are You Being Served?

By Tom Kane

More importantly, are you serving others. I have always gotten a kick out of the British TV comedy by that name. My mother-in-law still watches it every chance she gets. If you want a laugh, check out some episodes on YouTube.

I thought about that show when I saw Thom Singer's recent post on Some Assembly Required,
where he mentions the importance of helping others to help yourself. He quotes a famous line from Zig Ziglar, the super salesman, which goes: 'You can have everything in life you want, if you will just help other people get what they want."

From a lawyer's perspective, the same should be your approach to clients and referral sources. Offer to help them in ways that are not necessarily related to a client's matter or an incoming referral.

When coaching lawyers, I often suggest a variation of Ziglar's adage, which is 'give before you get,' especially when it comes to your networking approach. Then, you will get a reputation for being a person who serves others.

Full post as published by Legal Marketing Blog on September 22, 2009 (boomark / email).