Legal Marketing & PR

Get Smart on Marketing with Technology at ABA Techshow

By Larry Bodine, Esq.

Marketers will find a feast of programs on how to use technology to connect to new clients at the annual ABA Techshow 2008 coming up on March 13-15 in Chicago.  More than 1,500 people will convene at the Chicago Hilton.

There are 16 educational tracks including Advanced IT/Security, Client Relationships, E-Discovery, Going Green, Internet, Large Firm/Corporate Counsel, Litigation, Mac Track, Microsoft Office, Mobile Technology, Paperless Office, Records Management, Roundtables, Show Me How, Solo/Small Firm I and Solo/Small Firm II.

Among the programs that caught my eye were:

• 60 Sites in 60 Minutes with speakers Tom Mighell, Reid Trautz and Craig Ball. This perennial favorite is always one of the best attended sessions. The panelists will review the hottest new websites for lawyers and legal professionals -- great web resources on legal technology, practice management, research, ethics, and they'll toss in some practical and fun stuff, too.
  4:15 PM, Friday March 14
• Lawyering In a Virtual World: How to Snag the Connected Client, with Judge Monty Ahalt, Will Hornsby and Greg Siskind
  8:30 AM , Friday March 14
• Working Together from Wherever You Are: The Lawyer’s Guide to Collaborating on the Internet, with Dennis Kennedy and Tom Mighell
  1:00 p.m. Friday March 14
• Winning the Beauty Pageant: Catching Corporate Counsel’s Eye with Technology, with Ted Banks and Toby Brown
  1:00 p.m. Friday March 14
• Matchmaker, Matchmaker: Connecting with New Clients Using Technology, with Kevin O’Keefe and Greg Siskind
  8:30 a.m. Saturday March 15
• Client Retention: Technology to Avoid the Seven-Year Itch with Toby Brown and Carolyn Elefant
  9:45 a.m. Saturday March 15
• Who's Watching You? A Conversation About Privacy on the Internet
  ABA TECHSHOW 2008 Keynote Address: Marc Rotenberg is Executive Director of the Electronic Privacy Information Center (EPIC.ORG) in Washington, DC. He teaches information privacy law at Georgetown University Law Center and has testified before Congress on access to information, encryption policy, consumer protection, computer security, and communications privacy.
  1:00 PM, Thursday March 13

You can register for ABA TECHSHOW 2008 online at http://www.abanet.org/techshow/

Full post as published by Larry Bodine's LawMarketing Blog on February 22, 2008 (boomark / email).