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Webinars as a Marketing Tool

While it may be a little premature to endorse GoToWebinar (my first webinar using GoToWebinar is still 2 weeks away--i.e. Strategies for Commercializing Patent Assets in a Down Economy--a free webinar I am organizing and facilitating for my client IPEngine), my preliminary assessment is that this is a great tool for legal marketing.

With very minimal time input and very minimal expense, you can set up a relatively automated publicity and registration system for a webinar. The service allows you to record the webinar and even has automated e-mails that can be sent out to registrants who are unable to attend. You can conduct live polls during a presentation and the logistics for both audio and video participation are automatically generated and e-mailed to registrants--along with as many reminders as you care to send out.

I have yet to actually take the controls and navigate through several speakers, audience questions, etc. But unless something goes terribly wrong, I can say with great conviction that this is an excellent way for lawyers to "touch" their clients, client prospects and referral sources more frequently.

Full post as published by Counsel to Counsel on September 09, 2009 (boomark / email).