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Legal Marketing & PR

: Larry Bodine's LawMarketing Blog

Effective Business Development Initiatives for a Law Firm

By Larry Bodine, Esq.

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Adrian Dayton, bloggerBlogger Adrian Dayton, author of the 'Marketing Strategy and The Law' blog, interviewed me about business development strategy for law firms.

Among the topics we covered are:

  • Three key elements of a marketing plan.
  • Practice group profitability.
  • Proving a return-on-investment for marketing initiatives.
  • Focusing on clients by industry, not by practice group.
  • LinkedIn, which has 850,000 lawyer profiles.
  • Blogging, which includes some 4,000 attorney blogs.
  • How a narrow focus makes a blog succeed.
  • Caveats about lawyers going online.
  • The role of Twitter.
  • A prediction for the future.

You can read it on the LawMarketing Portal at www.lawmarketing.com.

 

Full post as published by Larry Bodine's LawMarketing Blog on August 31, 2009 (boomark / email).

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