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Intellectual Property Law

: OUT-LAW.com

Keyword choice is subject to advertising rules, say FSA and OFT

By Pinset Masons

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Advertisers' choice of keywords to trigger search ads for financial products and services is regulated in the same way as the content of the ads, UK regulators have warned. They also cautioned firms against sponsoring rivals' names as keywords.

Full post as published by OUT-LAW.com on August 25, 2009 (boomark / email).

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