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Distinguishing Yourself from the Rest of the Herd

If you made it to a large law firm, chances are you did a good job of distinguishing yourself in college and in law school. Now that you are working at a premier firm, however, it is not so easy to set yourself apart. But finding ways to distinguish yourself are key to your long term survival at at big firm. Here are some suggestions on how to make this happen.

Distinguishing yourself is also important if you want to effectively market yourself outside of your firm. But it may be more important to distinguish yourself in intangible ways (e.g. by being a great listener, by providing excellent customer service, or by managing your practice well) than it is to distinguish yourself by developing a particular niche (though conventional wisdom dictates that finding a niche is a good way to market your legal services.)

Full post as published by Counsel to Counsel on February 20, 2008 (boomark / email).