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Legal Research

: Stark County Law Library Blawg

"FAQ Pages for Accountants or Lawyers?"

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Posted by Michelle Golden: "FAQs--the sort found on software or product sites--might not be the most effective approach for marketing a service firm, but what can we learn from them?

If most firms set about to add a general FAQ page today, without thinking it through, it would end up being more like a QWWYWA (Questions We Wish You Would Ask) page. This would be where the firm would regurgitate its brochure and proposal "all about us" language yet again.

 

But it's proven. That doesn't work.

 

LESSON ONE: PURPOSE...

LESSON THREE: CONTENT...

LESSON FOUR: EFFECTIVENESS..."

 

Full text is available at the source site listed below.

Source: Golden Practices, 23 July 2009

Full post as published by Stark County Law Library Blawg on July 31, 2009 (boomark / email).

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