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Legal Research

: Stephen's Lighthouse

Women's Online Behavior and Social Media Habits

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Search Engine Journal pointed to and summarized a report on women's online behavior and social media habits:

Women & Our Online Behavior and Social Media Habits

The report by SheSpeaks.com is a survey of women?s online and computer habits, and published the results in a comprehensive 65-page document. It?s looks mainly at women?s social habits online, and most definitely has implications for online marketing. Since women are likely the most successful market segment for most types of libraries, there is more to be learned from this study and analyzed in the library context.

Read the full report here.

In the main report I enjoyed the small group of personas. Do these match your understanding of women as library users? What would be different? Are any types not enjoying the library?

Stephen

Full post as published by Stephen's Lighthouse on July 10, 2009 (boomark / email).

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