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Intellectual Property Law

: Trademark Blog

Do You Get What You Pay For When It's Free?

By Marty Schwimmer

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Chris Anderson wrote a book called Free. It discusses the downward pressure information technology exerts on content. Background here.

The NY Times reviewed it and considered it sloppy, for a start.

Malcolm Gladwell reviewed it in the New Yorker and criticized the whole thesis.

Seth Godin disagreed with Gladwell, writing a post entitled "Malcolm is Wrong."

Fred Wilson provides a VC perspective as to the use of 'free' in building market share.

Many other posts on the the topic of 'free' spiral out from these posts.

Full post as published by Trademark Blog on July 06, 2009 (boomark / email).

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