Legal Marketing & PR

Enjoy Your Practice and Your Clients

By Tom Kane

Unfortunately, too many lawyers don't enjoy either. What a shame!

I remember in David Maister's book True Professionalism where he recounts that 75% to 80% of lawyers he has surveyed merely tolerated or disliked the work they did in the past year or so. And 65% to 70% had similar reactions when asked about the client 's they had done the work for. Truly sad!

Again, I have to give credit to Larry Smith and Richard Levick of Levick Strategic Communications and their 365 Marketing Meditations: Daily Lessons for Marketing and Communications Professionals for the timing of this post. Their meditation for today states "don't work with people you don't like."

The solution: spend your marketing and business development efforts and resources seeking the legal work and clients you do enjoy. Don't waste your marketing time or dollars on the rest.

Full post as published by Legal Marketing Blog on June 25, 2009 (boomark / email).