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Meet the Merchant: Playing it smart

By: Simone Roch Hope Standard "A logo is also your identify, customers see a graphic and they immediately think of you...."One of the secrets to operating a successful business in Hope is joining forces to offer your customers a wide variety of services. Romano Photo and Frames have achieved that on two levels, offering everything from being the DHL Courier drop to making sure your most treasured artwork is professionally framed. The long established business owners, Leah and Bob Romano, have also joined forces with family, after Bob Romano's younger sister, Debbie, opened her own new business in Hope, Graphic Smarts. If you are a new business owner or one looking to spruce up your image there are a few trade secrets to marketing. "Remember that if you are promoting your business, you are actually promoting yourself... the amount of thought and care you put into your marketing, your logo, your in-store promotions that is exactly how people are going to perceive you." To read the complete article, click here.

Full post as published by The Trade Secrets Vault on May 26, 2009 (boomark / email).